In this article, the author gives several examples of products with his-and-hers versions that are more costly for women than men.  The main reason behind it seems to be because women are more willing to pay for products whereas men are not.

Personally, I am not totally sold on products marketed towards women.  I mean, most of it comes with over-powering girly scents that just make my nose itch.  I also like a bathroom that is not cluttered with lots of bottles and junk.  So, the best way for us is to buy unisex products that Hubby and I can both use like Dove bar soap or Lubriderm lotion.  Hopefully, I am not paying a premium for these items.

Will you use the men’s version of a product because it is cheaper?